AFF Suzuki Cup™ – Official Sponsorship & Commercial Rights
Years: 2016, 2018, 2020
Brands: PINACO, WinMart, Mikado
Opportunity
As Southeast Asia's premier international football championship, the AFF Suzuki Cup™ attracts millions of fans and delivers one of the region's largest sports audiences across television, digital, and on-ground platforms. The tournament presents a unique opportunity for brands to engage consumers through premium sponsorship rights and integrated marketing activations.
AMO's Role
For three consecutive editions of the tournament, AMO served as the commercial rights and sponsorship agency, successfully connecting leading Vietnamese brands including PINACO, WinMart, and Mikado with the AFF Suzuki Cup™.
AMO managed the end-to-end sponsorship execution, from commercial rights acquisition and strategic planning to multi-channel activation, ensuring every partnership maximized brand visibility and audience engagement. The scope included IP rights management, on-site brand activations, stadium advertising, LED and TVC exposure, PR, digital marketing, and integrated communication campaigns.
Results
- Successfully secured and delivered sponsorship partnerships across three consecutive AFF Suzuki Cup™ tournaments.
- Executed integrated marketing campaigns across broadcast, digital, PR, and on-ground activation.
- Maximized sponsor visibility through official tournament rights, stadium branding, TV exposure, and fan engagement activities.
- Significantly enhanced brand awareness and consumer engagement for PINACO, WinMart, and Mikado.
- Reinforced AMO's position as one of Vietnam's leading agencies in sports marketing, commercial rights, and sponsorship activation.
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PINACO là nhà tài trợ chính thức AFF Cup ba lần liên tiếp từ 2016 - 2018 – 2020. PINACO đồng hành cùng giải đấu với thông điệp “LAN TOẢ NĂNG LƯỢNG TÍCH CỰC” mong muốn tiếp thêm động lực và niềm cảm hứng cho người hâm mộ qua những pha bóng đẹp, màn tranh tài hấp dẫn, kịch tính, tinh thần thể thao thượng võ. AFF Cup năm nay quy tụ mười Đội tuyển Quốc gia mạnh nhất Đông Nam Á, thu hút sự quan tâm của người hâm mộ thể thao toàn khu vực. AFF Cup 2020 sẽ diễn ra tại Singapore từ ngày 05/12/21 đến 01/01/2022.
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