The Famous CFC Hanoi – A Night with the Blues
Year: 2026
Partners: Chelsea Football Club, The Ascott Limited
Opportunity
The Famous CFC is Chelsea Football Club's global fan engagement platform, bringing the club closer to supporters around the world. In 2026, the program made its Vietnam debut, featuring an exclusive series of fan experiences and A Night with the Blues, welcoming Chelsea legend Jimmy Floyd Hasselbaink with the support of The Ascott Limited.
AMO's Role
AMO served as the official local organizer, providing end-to-end event management, including concept development, event production, operations, commercial coordination, marketing, PR, and fan engagement. Working closely with Chelsea FC and The Ascott Limited, AMO successfully delivered a world-class fan experience tailored for the Vietnamese market.
Results
- Successfully delivered 5 exclusive fan engagement activities with over 200 participants.
- Hosted A Night with the Blues, welcoming 270+ VIP guests, partners, and Chelsea supporters.
- Created unforgettable experiences connecting Chelsea FC with its growing fan community in Vietnam.
- Generated 30 million+ reach and 3 million+ video views across digital and social media platforms.
- Secured coverage from 20+ media outlets, influencers, and sports communities, significantly amplifying the event's visibility.
The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrated events and hospitality destination
Chelsea legend Jimmy Floyed Hasselbaink arrived to the warm welcome of Chelsea fans and Ascott leaders at Oakwood Residence Hanoi on 17 April 2026. Pictured (L to R): Remco Vaatstra, General Manager, Oakwood Residence Hanoi; Haslam Preeston, Chief Corporate Officer and Deputy Managing Director, Southeast Asia, Ascott; Jimmy Floyd Hasselbaink, Chelsea Legend; David Cumming, Regional General Manager, Indochina, Ascott; Tan Gan Hup, Vice President, Marketing, Loyalty and Partnerships, Ascott; flanked by local cultural performers.
An electrifying atmosphere filled the Ho Tay Ballroom as Chelsea fans and Ascott Star Rewards members came together to celebrate their favourite club.
On the morning of 17 April 2026, Chelsea legend Jimmy Floyd Hasselbaink took time to visit young beneficiaries of the Centre for Supporting Community Development Initiatives (SCDI).
Hasselbaink joined them in the courtyard of Oakwood Residence Hanoi for a coaching session filled with football tips, laughter and friendly games.
Pictured: Hasselbaink with young beneficiaries of Centre for Supporting Community Development
