Beauty and the Beast – UK Pantomime Tour Vietnam
Date: 2023
Brand Partners: PINACO, Andros, Ban Mai, Hộp Háo Hức
Project Overview
AMO proudly brought the UK Pantomime production of Beauty and the Beast to Vietnam, featuring a 100% British cast and production team for the first time. The family entertainment tour introduced Vietnamese audiences to the unique tradition of British pantomime through immersive performances, live interaction, music, comedy, and audience participation.
Beyond six public performances in Ho Chi Minh City and Hanoi, the production also completed a five-school tour, performing at leading public and international schools, including British International School, SenTia, Westlink International School, Chu Van An Primary School, and Vietnam Tinh Hoa School. The project launch was marked by a press conference held at Vietnam Tinh Hoa School.
AMO also secured and managed sponsorships, creating meaningful brand integration opportunities through on-site activations, stage acknowledgements, and audience engagement.
Results
- Successfully delivered 6 public performances in Ho Chi Minh City and Hanoi.
- Welcomed more than 6,000 attendees across public shows.
- Completed a 5-school educational tour, engaging both Vietnamese and international students.
- Generated 30+ media features and 50+ social media mentions.
- Delivered strong visibility and audience engagement for project sponsors through integrated brand activations.
