Hung Thinh Land x AFC Asian Qualifiers – Road to Qatar™
Year: 2022
Brand: Hung Thinh Land
Opportunity
Vietnam's historic qualification for the Final Round of the AFC Asian Qualifiers – Road to Qatar™ marked a defining moment for Vietnamese football and created an unprecedented opportunity for local brands to connect with millions of football fans across Asia.
AMO's Role
AMO successfully identified the opportunity, negotiated the partnership, and connected Hung Thinh Land with the Asian Football Confederation (AFC), making it the first Vietnamese company to become an Official Global Supporter of an AFC competition. AMO also managed the end-to-end sponsorship execution, ensuring all commercial rights, branding, hospitality, and activation benefits were fully delivered throughout the tournament.
Results
- The first-ever AFC global sponsorship secured by a Vietnamese company.
- Successfully activated sponsorship rights across one of Asia's largest football competitions.
- Delivered seamless partnership management and rights execution, maximizing brand visibility and sponsor value.
- Established a landmark case for Vietnamese brands entering international sports sponsorship through AFC competitions.
