SEA Games 30 & 31 – Sponsorship & Commercial Rights
Years: 2019 – 2021
Brand: PINACO
Opportunity
The 30th and 31st Southeast Asian Games (SEA Games) were among the region's largest multi-sport events, attracting millions of viewers across Southeast Asia. Hosted in the Philippines (2019) and Vietnam (2021), the Games presented an exceptional platform for brands to increase visibility, engage consumers, and strengthen their presence through official sponsorship and integrated marketing.
AMO's Role
In SEA Games 30, AMO successfully secured PINACO as an Official Diamond Sponsor, managing the sponsorship strategy and delivering the full portfolio of commercial rights, including venue branding, POSM, TV advertising, hospitality, and other official sponsor benefits.
For SEA Games 31, AMO served as the Strategic Commercial Partner, leading sponsorship sales and commercial partnerships across multiple industries, including FMCG, beverages, digital services, and financial services. AMO also oversaw the execution of integrated sponsorship activations, ensuring maximum value for partners throughout the Games.
Results
- Successfully secured and managed PINACO's Diamond Sponsorship for SEA Games 30.
- Delivered end-to-end sponsorship execution, including branding, advertising rights, hospitality, and activation.
- Led sponsorship sales and commercial partnerships for SEA Games 31 across multiple industry categories.
- Maximized sponsor visibility through integrated marketing, broadcast exposure, and on-site activations.
- Strengthened brand awareness and commercial impact for sponsors across one of Southeast Asia's largest sporting events.
